Sorenson Media, The Brand.

I was hired 3 years ago as the Creative Director of Sorenson Media to completely rebrand an 8 year old, respected video encoding company, build a creative team and lead Interface renovations & front end code. The approach involved establishing a modern web aesthetic which would help a broader demographic to feel invited and at ease. At the same time we needed to maintain the strength of Sorenson's history in encoding.

+ Brand, Logo, Web Design, Marketing(Voice), Information Architecture, Conversion Optimization. Visit Sorenson Media